About
With 10+ years of Public Relations, Branding, and Media Outreach experience Ms. Ritts has played an instrumental role in the successful public relations campaigns for numerous corporate and consumer clients. She thrives when trusted to guide, build, and execute public relations strategies.
Ms. Ritts has worked at boutique agencies such as Fingerprint Communications and HL LA Group where she managed day-to-day account activities for global brands; generating extensive national, international and regional media placements and consumer awareness on behalf of major brands. Additionally, Ms. Ritts executed the launch of numerous fashion shows, photo shoots, product launches, store openings, fundraising galas, award shows and more. Earlier in her career she worked in the Entertainment Division at Rogers & Cowan where she developed relationships with influential press, influencers, entertainment and fashion VIP’s as well as creating opportunities for clients to extend their reach to new audiences.
Ms. Ritts graduated from the University of San Diego where she holds a Bachelor of Arts degree with a major in Communications and a minor in Business Administration. Prior to graduation, Ritts studied French at The American University of Paris and Sorbonne University. She is bilingual and holds a dual citizenship.
Services
Press & Media Relations
Build positive press coverage in the mass media by strategically targeting your brand to media outlets to garner press. This happens by creating experiences and events that capture attention and bring them to life.
Press Previews
Introduce your brands information to newspapers, magazines, television and radio stations. The goal is to reach as many key people as possible which includes media, bloggers and stylists. The event is held to create buzz and excitement about your brand!
Partnerships
Build an audience by strategically targeting influencers and celebrities to bring awareness to your brand. Using influencers as part of your Public Relations strategy allows your brand to tap into a more loyal, pool of potential customers who already trust the voice telling them your product is good! Leverage someone else’s brand loyalty to grow your own!
Content Creation & Copywriting
Biographies | Blog Posts | Brand Messaging | Invitations | Label Descriptions | Lookbooks | Media Alerts | Pitches | Press Releases | Website Descriptions
Styled Photoshoots
Creatively coordinate photoshoot creation from beginning to end. This can include anything from developing a great concept to picking the right location and sourcing the right models. Let us take care of creatively styling and directing your brand’s photoshoot details!
Special Projects
Need help on a special project that drive results for your business? No problem. Agency Relations | Fashion Week Coordination | Film Festival Coordination| Product Launches | Special Performances | Store Openings | Events and Concerts | Tradeshow Coordination | Vendor Outreach
Social Media
Provide a social media strategy to establish your business objectives and goals. Capabilities span from content creation to copywriting and media monitoring and responding so that you can focus on your business.
Make It Custom
The power to build brands is through a series of integrated campaigns. Let’s custom build your brands identity and create a thoughtful and personalized strategy. No matter the complexity, sensitivity and scale—nothing is too small or too big a job!